I’m not easily moved by everything I see or hear. We’re surrounded by speeches, videos and advice designed to inspire us, but much of it disappears as quickly as we hear it.

Every once in a while, though, a simple idea stays with you. A message can inspire you for a moment. Understanding why it matters can influence what you do next.

One that has stayed with me came from Simon Sinek: Start With Why.

Whether you’re building a business, leading others or simply deciding what comes next, knowing why you’re doing something gives greater meaning to what you’re doing.

Inspiration may get your attention. Understanding your why gives you a reason to act.